Abstract
n the Internet, reservation and application services such as gourmet or accommodation have become common. In these services, user does not use service without getting information, such as the actual meal, the atmosphere in the shop, the customer service, etc., and finally decides the order. In this paper, we thought there are three branding activities in the information providing service on the Internet, first is for the employee who provides the service, second is the customer who actually applies, last one is for the community which evaluate and share about service. For these groups, we applied human - centered design method to what kind of branding to do and considered how we can maintain appropriate situation as service business ecosystem.
