Abstract
This study is aimed to consider how cultural texts in modern Japan were created and adapted by readers/audiences. Within developed cultural industries in particular, readers never encounter literary texts without mediation. Rather, they encounter them in newspapers or magazines, or as beautifullydesigned books, or perhaps as illustrated (manga), animated (anime), or film adaptations. In this sense, literary texts are always transformed through their relationship with readers and media. This research project, which pays particular attention to the connection between capitalism and culture, examines how the reception of literary works is influenced by images created in the media.
