2012 Volume 37 Issue 2 Pages 145-156
This paper describes an analysis of a consumer survey on environmentally friendly vehicles including hybrid vehicles, electric vehicles and fuel cell vehicles. The survey was conducted for those who had already purchased or considered purchasing these vehicles in order to clarify the reasons why they had chosen environmentally friendly vehicles. The images for the vehicles were also investigated and compared with the reasons. The results of the survey suggest that, even if the consumers are sharing good images for environmentally friendly vehicle, it is not easy for the vehicles to become popular in the future unless consumers feel safe to use them. Especially the number of refueling station is important for users, and it is necessary to introduce at least 1/10 of that of the existing gas stations.
