A Field Study of Approaching Interactive Digital Signage

Abstract

In this paper, we described the process that users approach to interactive digital signage and interact with it. We conducted a field study of an existing interactive digital signage. Based on the finding, we developed two hypotheses on how users interact with interactive digital signage. To test the hypotheses, we designed and developed an application for interactive digital signage. We installed the interactive digital signage on university campus and conducted observational study. In addition, we conducted a controlled laboratory experiment. Finally, we developed a set of design guidelines for interactive digital signage.