意図的ではない構えも視覚探索を促進する

抄録

Visual signs, such as business signage, are often a stereotypical color related to the sign’s message. For example, a sign for a meat store might be lettered in red. In our study, we examined whether such coloring for visual signs facilitated their detection by comparing visual search performance in typical and atypical color conditions. The results suggest that target words in atypical colors slowed participants’ search (in Exp. 1, 2, and 3), while target words in typical colors facilitated participants’ search (in Exp. 3), even though word color was not the critical feature for target detection. Our results suggest that the color of visual signs could affect visual searches for the signs by automatically forming an attentional set for typical colors.