Abstract
Rapid development of digital technology has created demand for new program management methods such as those that encourage groundbreaking ideas and advancement into new fields. P2M, which covers program management from the planning through the service stage, is a useful approach. However, it does not touch on how to derive a mission, which is the basis of a program, on the assumption that the mission originates from the “program owner.” New innovation does not emerge without the creation of an innovation theme, which is the basis of a mission. Thus, there is need for a study on the creation of innovation themes. This paper focuses on this point and presents a proposal regarding a new management method. It is hoped that this proposal will contribute to innovation in all industrial fields.