Creation of a Local “Commons” of Shared Value through Environmental Conservation Activities

Abstract

While CSR (Corporate Social Responsibility) has been considered an element of business activities, such as social contribution activities in addition to compliance and environmental management, CSV (Creating Shared Value) relates to business activities themselves and aims to create shared value in terms of management strategy. In this study, programs are defined as comprehensive activities of private subsidy-providing organizations that have been proactively engaged in social contribution activities, and analyzes the long-term process of establishing business value and competitiveness through the realization of social value as “the way it should be. Specifically, we conducted a P2M “profiling management” and “value indicator management” design, and through a questionnaire survey of grantees, etc., conducted an analysis focusing on the creation of “commons,” which are common values, and discussed them. We clarified approaches in four Satoyama typologies that lead to the creation of diverse commons. It was concluded that P2M is effective in creating multi-layered values in the environmental domain with a focus on Satoyama, and contributes to sustainability in local communities and society.