Abstract
Under the excessive supply conditions of product, manufacturing industries have been forced to supply products together with services. While it is the tendency from the beginning of mass production, the spread of information and communication technology and the development of globalization are strengthening the tendency and moreover requesting the advancements of service. One of the advancements is the tendency to enhance Kansei. The present status of service and also Kansei is studied from the viewpoint of ex post evaluation of machinery and information investments, which is business assessment, to compare the differences among types of industry and individual enterprises. Moreover, on the enterprises showing high service and Kansei, the outline and architecture of business are studied to examine the models of what business itself and business architecture should be.