Host: International Association of Project & Program Management ~IA-P2M
Name : 18th National Congress 2014
Location : [in Japanese]
Date : September 27, 2014
Pages 24-41
The importance of innovation activities by manufacturing industry which has trends toward service economy and service industry which is leading player hereafter is increasing. Project activities that implement service innovation in service industry should set the new value criteria to take smoothly a chain between program management and value management. So that, after the relationship between goods and services that configure products is reviewed in service innovation study, new model that is consisted of goods and services is defined. By adopting this model to theme park industry that contrasting of competence advantage clarifies, new outcome is obtained. They relate to the competence superiority in theme park industry, some different purposes of theme park business, the relationship between goods and services in service industry and the possibility of two sorts of models.
