Abstract
Manufacturing and production technology continues to evolve. The market is saturated with products, and customer demands are diversifying and becoming more complex. There is concern that the competitive advantage and profits of companies will decline, and the purchasing and satisfaction of customers will also decline, as companies will eventually become more commoditized and lower in price just by making efforts to mass-produce, reduce costs, and improve performance. In order to avoid such problems, startups that create and provide new value are required. In this paper, in order to derive new value, the inference process was complemented in situations of high uncertainty in profiling management, which is the starting point of the program. As a result, it was possible to suppress the overweight of technology and experience, extract the requirements, restrictions, advantages, etc. of each stakeholder in the current situation in Japan, and show a scenario for designing a new product. Furthermore, the procedure of this research was presented as a profiling management process for creating value for both customers and companies. This research can be expected to contribute to the support of start-ups such as entrepreneurship and innovation creation within companies.
