Proposal for a Value Creation Story Analysis Framework for Business Model Transformation Program and Projects Planning

Abstract

In recent years, ESG management has attracted attention, and companies are clearly describing their value creation stories in their integrated reports and sharing them with stakeholders, including investors. The value creation stories in integrated reports are concisely written within the constraints of available space, but for companies to realize their value creation stories, they need to develop more specific strategies and design business model transformation programs and plans. In this article, we analyze the integrated reports of 12 general contractors and propose a “Value Creation Story Analysis Framework“ that organizes value creation stories and business model transformation as a chain of transformation processes among six types of capital according to the Octopus Model. In addition, we show through examples that it is possible to clarify programs and the sets of projects that make up these programs through analysis using the proposed framework, and that it is possible to support the development of business model transformation program and project plans.