2019 Volume 10 Issue 2 Pages 103-107
VUCA is reshaping the current business environment. The more volatile, uncertain, complex, and ambiguous (VUCA) the external environment is, strategic management becomes even more critical. The world is facing faster and larger scales of change due to emerging technologies such as artificial intelligence and robotics. Hitachi, Ltd. re-invented itself to go past its critical point in the early 2010s and is still currently undertaking adjustments in its business model to successfully navigate the changes in uncertain and turbulent business environments. The company has been transforming itself from a traditional manufacturer into a solutions provider creating value jointly with customers.
