Journal of Strategic Management Studies
Online ISSN : 2434-124X
Print ISSN : 1883-9843
Invited papers
New Value Creation through Autonomous Driving Technology: Basic Research for Framework Construction
Kouichi Nishio
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2024 Volume 16 Issue 1 Pages 73-80

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Abstract

Generally, Japan’s diffusion of autonomous driving technology lags behind that of the U.S. Level 4 autonomous driving (autonomous driving that does not require a driver in the car, under limited conditions, such as remote monitoring) has been permitted—under particular conditions—since April 2023. Cost and safety issues have been cited as major reasons for the lack of practical applications and diffusion of automated driving in Japan. In addition, Japan has very high safety standards compared with the U.S. and China, and advanced safety measures are required for the introduction of automated vehicles, which have slowed the spread of autonomous driving technology in Japan. However, in consideration of its importance, efforts to promote the spread of autonomous driving are becoming more active nationwide, with the government also providing subsidies. This paper examines new value creation through autonomous driving technology and lay the basis for making various researches including a comparative analysis of that among the four countries/regions (U.S., China, Europe, and Japan).

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© 2024 The International Academy of Strategic Management
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