Comparison of Video Coding Methods to Pay Attention in Anchoring Effect

Abstract

In this study, we propose using the anchoring effect that is one of the cognitive bias as a new approach of the encoding. And we suggest technique to apply to encoding. As a result of experiments, we found that displaying High-definition image in the early part of video effects look clear than original video. In addition we noticed that the anchoring effect appear remarkably in a low rate video coding. And if changes the video rate is smoothly, the anchoring effect is shown clearness in a high average rate video.