Abstract
In this paper, the effective method of inducing a glance aimed at the digital signage by emitting a scent is described. The simulation experiment was done using the immersive VR System because there were a lot of restrictions to the experiment in an actual passageway. In order to investigate the eye catching property of the digital signage, the passer-by's eye movement was analyzed. Through the experiment, they were clarified that the digital signage with the scent was paid to attention, and the strong impression remained in the memory. Next, a scent-emitting video display system applying to the digital signage is described. To this end, a scent-emitting device that is able to quickly change the scents it is releasing, and present them from a distance (by the non-contact method), thus maintaining a relationship between the scent and the image, must be developed. We propose a new method where a device that can release pressurized gases is placed behind the display screen filled with tiny pores. Scents are then ejected from this device, traveling through the pores to the front side of the screen. An excellent scent delivery characteristic was obtained because the distance to the user is close and the scent is presented from the front. We also present a method for inducing viewer reactions using on-screen images, thereby enabling scent release to coincide precisely with viewer inhalations. We anticipate that the simultaneous presentation of scents and video images will deepen viewers' comprehension of these images.