Business Environment of BtoB, BtoBtoB Market for Control Technology

Abstract

In this paper, business environments of Business-to-business (BtoB) and Business-to-business-to-business (BtoBtoB) market for control technology, and their influences to technology development and industry-academia collaboration are discussed by examples of temperature controller distribution. The business environments were shown by using Market-Controlling Structure Chart and Value-Providing Structure Chart that were originally developed for visualizing complicated structures like BtoB or BtoBtoB market.