Integration of Impressions for Young Japanese Women's Clothing Coordination

Abstract

We examined how impressions related to women's clothing coordination are integrated from those for component garments. With Experiment 1, we showed that four factors determine impressions for women's clothing: girlishness, elegance, gaudiness, and casualness. In Experiment 2, participants rated impressions about these four factors for clothing coordination and its component garments, and also rated the likability of coordination. Results clarified that the impression for women's clothing coordination can be described as an additive integration from impressions for component garments and that it can be affected by the likability of coordination as an interactive term of component garments. Results suggest that effects of the interaction between impressions for component garments on the impression for clothing coordination vary depending on impression factors. The contribution of the interaction between impressions for component garments to the impression for the clothing coordination was high on elegant impression and low on gaudy impression.