Deconstructing the Psychological Factors behind Brand Perceptions of Bottled Japanese Green Tea in Competitive Japanese Market
Released on J-STAGE: January 31, 2025 |
Volume 24
Issue 1
Pages 115-127
Christopher DEMETRAKOS, Itsuki NAKATO, Shannen ROMERO-PEREZ, Yasushi KYUTOKU, Ippeita DAN