Abstract
As the key to success in a social business, creation of social innovation has been captured in collaboration with other organizations and entrepreneurships. This study acquires new insights on social innovation creation through a strategic perspective. The study selected a case of a successful social business and conducted framework analysis via the Blue Ocean Strategy and business process by the Design and Engineering Methodology for Organizations (DEMO). The study reveals that social innovation is created from the coexistence of creativity and productivity. Moreover, social business is necessary not only to avoid competitive markets and enter into undeveloped markets, but also to make efforts to differentiate and reduce costs.
