Modelling Determinants of Performance : Panel Regression Application(<Special Issue>Contribution to 21 Century Intelligent Technologies and Bioinformatics)

Abstract

The author proposes a model to analyse the determinant of performance in the marketing strategy research. In this paper, a pooling regression is proposed that enables researchers to use available time series and cross section data and integrate these variables into marketing strategy model. The analysis techniques are applicable in a wide variety of consumer behaviours and marketing research fields. In particular, the article demonstrates how to estimate using pooling regression, the advantage and disadvantage of the pooling regression. The research presents a preliminary step toward gaining a better understanding of how marketing environment, strategy and performance evolve within the service marketing business. Further research need to extend these research by collecting longer time period and by more explicitly modelling the performance effects of marketing environment and strategy taken across national and industry borders. It is hoped that this study will serve as an initial basis for further research.