抄録
With the rapid development of advanced Internet techniques, fresh fruit ecommerce has become a hot spot. By the survey analysis on 101 households at 12 villages in Zhouzhi and Meixian of Shaanxi province where the kiwifruit is widely produced, we know that there are some traditional sales channels for agricultural products. However, farmers begin to like selling goods online in recent years because of the low cost and broad market. However, there are also some significant problems faced by farmers, such as product packaging, logistics speed and security, and logistics
costs. According to the characteristics of the Shaanxi kiwifruit industry, we use the questionnaire survey and interview survey to investigate and analyze the ecommerce logistics mode of kiwifruit in Zhouzhi and Meixian from the views of both kiwi ecommerce farmers and logistics providers. We analyze the current kiwifruit ecommerce logistics problems and put forward corresponding suggestions.
