Competitive Ability and Potentiality for Business Operation of Pon Yang Khram Livestock Cooperative Limited

Abstract

Pon Yang Khram Livestock Cooperative Limited (PYK Coop) is a business organisation located in Sakon Nakhon Province, Thailand. PYK Coop has an essential economic role in assisting the farmer and the community by creating a fair income distribution. The present study aimed to analyse the competitive ability and potentiality for business operation of PYK Coop and to establish strategic planning to improve PYK Coop business that has an impact on social and community. Porter’s five forces of competitive analysis were applied by using primary and secondary data collecting from an in-depth interview with 30 cooperative stakeholders and available annual PYK production reports. The results reveal that PYK Coop has somewhat highly competitive ability and potentiality for business operation. PYK Coop has strength on the bargaining power of suppliers and buyers. Whereas, their weakness is on the underlying technology in the cattle business. PYK Coop has faced with the threat from the external factor on free trade agreements. Overall, the strategic planning suggested for PYK Coop is a co-planning between all stakeholders in the whole supply chain to identify target customers and to create a product differentiate. The suggested strategies will help to improve the competitive ability and potentiality for the business operation of PYK Coop.