2017 Volume 8 Issue 2 Pages 13-18
There were a large number of young generation farmers in Thailand who were an agricultural entrepreneur, and needed to develop their competency level in business operation. The aims of this research were 1) to determine the competency of Young Smart A-SMEs, 2) to make plans for developing their competency level in business operations, 3) to reinforce and develop their competency level in business operations, and 4) to study their opinions on the reinforcement and development of their competency level in business operations. This investigation was conducted as a research and development study. The sample population was 215 Young Smart A-SMEs. The data were collected by group discussions, training course procedures and a questionnaire survey. Quantitative data were analyzed using descriptive statistics and qualitative data were analyzed through content analysis. The findings were as follows: 1) Most of the Young Smart A-SMEs had bachelor degrees, IT skills and were united as 10 groups. 2) Two training course curriculums at national level were required; a curriculum on the development of packaging and label designing, and a curriculum on media technology for online marketing. Also, 38 curriculums were necessary at provincial level covering eight issues: (i) self-learning development, (ii) production resource management, (iii) production management, (iv) product value-added management, (v) product standard management, (vi) marketing and product distribution management, (vii) network group management, and (viii) coordination and communication management. 3) The training courses achieved the needs of members and adhered to the planned itineraries. 4) Young Smart A-SMEs were, on average, high satisfied of benefit (Mean = 4.16), with the training courses. Their knowledge before training was low level (Mean =2.52) but improved to highest level (Mean =4.49) on average after training.
