Research on Local Problem-focused Charity Sport Event: Multi-stakeholder Perspective and Social Impact Logic Model

Abstract

This study on charity sport events in Japan aimed to determine how the participants, event organizer, and beneficial organizations co-create values and make their event effective. Using the Sport Value Framework (Woratschek et al., 2014) as the theoretical framework, questionnaire and interview surveys were conducted on “Value Received” and “Value Created” from the perspective of the three abovementioned stakeholders. The results identified four concepts: “Running event opportunity (marathon participation and commemorative gift),” “Opportunity for interaction,” “Motivation for contributing to society,” and “Psychological benefits” for the values received by the participants, and five concepts of “Financial support,” “Impression of marathon runners,” “Social system supporting fundraising,” “Communication opportunities,” and “Connection with other organizations in the community” for the values created by the participants. These results were presented in a schematic form as a logic model, and allowed for identifying the social impact of charity runs. The present findings will help visualize and communicate the values of these events for communities hosting a charity sport event in the future, event organizers, charity runners, charitable organizations, and donors.