12th Information Professional Symposium
Conference information
Host: Japan Science and Technology Agency, Information Science and Technology Association (INFOSTA)
A33
Analysis for strategies of a giant consumer goods company that brought about a revolution to deodorant market and strategies of its competitors:
Future prospects of deodorant technology.
*Tadashi TAKAHASHI, Toshikatsu KURAMOCHI, Maiko YASUDA, Naotsugu SHIMODA, Hiroshi HIRAO
Author information
Pages 97-102
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