2020 Volume 8 Issue 1 Pages 137-159
Despite the increasing knowledge about city branding and city identity, there is a fundamental gap in the understanding of city branding among professionals with respect to the relations between Quality of Life (QOL), Economic Improvement Districts (EIDs) and Lighting Branding (LB). This exploratory study is aimed to address this knowledge gap through in-depth interviews with 41 professionals. The results of the study suggest that the strategic potential of LB has positive effects on city nocturnal identity, QOL, and EIDs. In this study, these factors were analysed using ten types of different buildings separately. The findings of the study reveal that attention to the lighting of traditional and old buildings, recreational facilities, commercial buildings, and parks has the greatest effect on city identity. The findings of this research can be applied in planning an urban lighting master plan. The results emphasize the role of LB, lighting architecture, and nocturnal city identity in sustainable development as a determining factor in policy making.