Host: Japan Society of Kansei Engineering
Name : The 5th International Symposium on Affective Science and Engineering
Number : 5
Location : Kogakuin University
Date : March 17, 2019 - March 18, 2019
The authors have investigated the influence of interaction with product information on selection results in product purchase. In the previous study, the authors investigated cases the participants selected watches themselves to wear, however in this study we conduct similar investigation on decision making when purchasing gifts. As a result of comparing with the previous study, even when purchasing gifts, it was found that the selection result varies depending on the interaction of product information. Next, we investigated on gender differences. As a result, we found that the selection result was more likely to change for females than males by interaction with product information. Finally, we compared the price variance of selected products with the previous study. As a result, males showed that prices are set to a certain extent when purchasing their own, whereas there are variations in the budget for gifts. On the other hand, females do not change the budget for gifts, however in the case of their own, the price range tends to vary.
