The Babysitting Co-op Revisited - How to Nudge People to Investing in Babies -

Hiromi FUJIMORI; Takuo YONEDA

doi:10.5057/isase.2019-C000045

ISASE2019

Session ID : 1-A-1

DOI https://doi.org/10.5057/isase.2019-C000045

Conference information

Host: Japan Society of Kansei Engineering

Name : The 5th International Symposium on Affective Science and Engineering

Number : 5

Location : Kogakuin University

Date : March 17, 2019 - March 18, 2019

1-A: Interaction Design

The Babysitting Co-op Revisited

- How to Nudge People to Investing in Babies -

Hiromi FUJIMORI, Takuo YONEDA

Author information

Keywords: Behavioural Economics, Nudge, Interaction Design, Recession-Inflation Seesaw

CONFERENCE PROCEEDINGS FREE ACCESS

Details

Abstract

We will have a look into an existing babysitting co-operative and discuss the effectiveness of nudge theory in behavioural economics. In the co-op, parents are exchanging coupons as a currency and babysitting their own children with each other. However, at some point, the co-op faced with severe supply-demand imbalance of coupons and went into “depression”. We will offer a solution to adjust the imbalance by using mobile application with applying six major techniques of the nudge theory to its design.

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