Qualitative Evaluation Method for Inner Branding of B2B Small and Medium-Size Enterprises Using Face Chart

Abstract

It has become possible to quantitatively express where to improve the evaluation viewpoint of company members inner bundling. However, qualitative expressions as well as quantitative evaluations are required for the evaluation of inner branding. A more effective evaluation that balances these two is especially required for inner branding. In this paper, we propose a qualitative evaluation method of B2B (business to business) SMEs (small and medium-size enterprises) inner branding using a face chart.