Basic Model for Memory Retention of Advertising Content in Outdoor Advertising

Masaaki KOYAMA; Yuki TAKAHASHI; Hisao SHIIZUKA

doi:10.5057/isase.2020-C000026

ISASE2020

Session ID : 2-A-4

DOI https://doi.org/10.5057/isase.2020-C000026

Conference information

Host: Japan Society of Kansei Engineering

Name : The 6th International Symposium on Affective Science and Engineering

Number : 6

Location : Kogakuin University

Date : March 15, 2020 - March 16, 2020

2-A: Affective Business & Marketing

Basic Model for Memory Retention of Advertising Content in Outdoor Advertising

Masaaki KOYAMA, Yuki TAKAHASHI, Hisao SHIIZUKA

Author information

Keywords: Outdoor advertising, Nodate Kanban, Memory retention, Modeling of Kanban

CONFERENCE PROCEEDINGS FREE ACCESS

Details

Abstract

The production of signboard advertisements with high advertising effectiveness has been achieved with some craftsmanship. The authors have consistently studied advertising effects on signboards in order to optimize the advertising effects of signboard advertisements. In this paper, we focused on modeling the memory retention structure among the advertising effects. This shows that it is possible to design billboard advertisements according to each purpose. Our final goal is to develop a model that can be used in practice.

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