International Symposium on Affective Science and Engineering
Online ISSN : 2433-5428
ISASE2021
Session ID : 6B-04
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6B: Affective Education & Marketing
Interactive Effect of Textile Pattern and Garment Style on Garment Impression
Liu YANGLu LIUKyoungOk KIMMasayuki TAKATERA
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CONFERENCE PROCEEDINGS FREE ACCESS

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Abstract

We investigated the interactive effect of garment style and textile patterns on garment impression. We used eight textile patterns and three garment styles to generate twenty-seven simulated garment images: three images of unpatterned garments and twenty-four images of patterned garments. We then conducted a sensory evaluation of these stimuli using the semantic differential method. Eight images of textile patterns were also used in the sensory evaluation. A two-way ANOVA with multiple comparisons using the Tukey method indicated that when the impressions of a garment and textile pattern were different, the impression of the garment with that textile pattern was closer to the impression of the textile pattern. When the impressions of a garment and textile pattern were similar, the impression of the garment with that textile pattern was emphasized compared with the unpatterned garment. Our data indicate that the textile pattern has a more significant effect on the garment impression than the garment style. Thus, both the textile pattern and garment style affect the impression of a garment.

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