Host: Japan Society of Kansei Engineering
Name : The 8th International Symposium on Affective Science and Engineering
Number : 8
Location : Online Academic Symposium
Date : March 27, 2022
Kawaii is a Japanese cultural uniqueness that attracts attention around the world. In this study, we focused on pink as a typical kawaii color. Similar to our previous study in 2020, we selected four pink colors and used in our questionnaire to collect data about most kawaii and most favorite pink colors as well as the behavior in using pink products including clothing and makeup. We compared the questionnaire results between 2020 and 2021 to clarify similarities and differences between these two years. As the results, we clarified the pink color that have constant trend over time and the one that tends to be influenced by annual trend. The results suggest that different pink colors may give different impressions according to the annual trend which contributes to the fashion industry.