Abstract
We investigated the effects of pajama silhouette and design details on the associated sense of luxury. We created three- dimensional simulated images of pajamas with different dimensions that affected the silhouette, as well as details such as pockets and different colored piping. We began with a standard pajama design for Japanese men in size large. By changing the dimensions of the pajama pattern and features, we created a total of 18 sample images (top and bottom sets). Men in their 40s-50s were assumed to be the main customer target, and the model was designed accordingly. We recruited 64 Japanese participants who evaluated the pajama images using 10 evaluation items (luxurious - not luxurious, cool - not cool, elegant - vulgar, flashy - plain, new - old, mature - childish, beautiful - not beautiful, fitted - not fitted, wrinkled - not wrinkled, like - dislike) using a 7-point semantic differential scale. Samples with smaller dimensions than the standard pajama design were more likely to be evaluated as luxurious. Regarding design features, the sample with white piping was evaluated as the most luxurious. These results will facilitate the design of luxurious pajamas.
