Infusing Company-wide Purpose-driven Management with Vision from Project Sites at the Business Unit

– Leveraging ''Heart-based Cohesion' to bridge the Project Sites and Management –

Abstract

In contemporary corporate management, employee engagement is a crucial element. The purpose of this study is to propose a method for activating the overall purpose of a company by enhancing cohesion within each business unit through 'unity of heart' based on the vision statements of projects in each department. This is done as a practical approach to purpose-driven management. By introducing new intentions into the company's management philosophy, we aim to deepen employees' involvement with the company's management philosophy and share its purpose, thereby improving engagement. Furthermore, based on the above theory, we suggest a system where project teams reflect their team vision, allowing team members to engage in tasks more proactively and autonomously.