Kansei Engineering Approach on Image of Luxury and High Quality

Abstract

The development method of a new product with a luxury image and a high quality image attracts attention now. Then, the following is explained. 1, What are a luxury image, and a high quality mage? 2, The regional difference of a luxury image, and a high quality image. 3, The kansei engineering technique for developing a new product and new material with a luxury image and a high quality image. 4, A new product, a new material development example with the luxury image which uses the kansei engineering technique, and a high quality image.