The Introductory Method of the Digital Signage Based on Shopper Insight

Abstract

It is predicted that a digital signage market will be expanded to about 252,000 million yen in 2020. While a market is expanded, the digital signage which has failed in charming a consumer also exists mostly.
The reason why many company have failed in introduction of digital signage is too much focus on technology. Wal-Mart failed to introduce their first digital signage system because of lacking the viewpoint of consumer. They have challenged second digital signage system named Wal-Mart smart network.
There are 8 check points in order to lead digital signage introduction to a success based on advanced examples, such as Wal-Mart.
We need to plan the location, content and creative, effect verification based on consumer and shopper insight.