2021 Volume 60 Issue 1 Pages 79-84
Traditionally, printing has been the technology of duplication by transferring ink from printing plates.
However, with the development of online media, the value required for printed materials is diversifying as the speed and amount of information transmitted increases dramatically.
Digital printing technology has responded to these new needs. Until now, digital printers have been in secondary position complementing some on-demand businesses that offset printing cannot deal with.
But in recent years, social trend such as personalized marketing, environmental friendly business, and diversification and improvement of working environment, expectation for digital printing technology is more and more increasing.
Digital printing is a new technology/concept different from offset printing, and it is necessary to develop technology that is calculated back from the business model. In this article, I will explain how SCREEN achieved offset printing level quality with the high-speed inkjet printing machine “Truepress Jet520HD” and how it opened up the market.