10-3 感性的観点に基づく企業イメージの特徴分析(第10部門 アントレプレナー・エンジニアリング(起業工学))

抄録

Recently, improvement of corporate image is demanded in marketing. In this research, We grouped retail trade by corporate scale and profit. For each group, We investigated corporate image. And we analyzed feature of corporate image in every group.