Abstract
The aim of this paper is to analyze the difference of eye fixation characteristics during Web Browsing according to following three points: 1) experience of browsing, 2) interest for the Web page, 3) layout. The point-of regard of each subject is measured while s/he finds the given target in the image of a Web page. A questionnaire is conducted to obtain the experience of browsing and degree of interest for the Web page. The result of analysis indicated that the capability of search is different but the search speed is not different depending on the experience and interest. Another result indicated that the simple layout enable the subjects to search the target fast.
