An Experimental Study on Memory Retention by Vision and Hearing

Abstract

We conducted a subject experiment to compare the effect of information media for memorizing a name. Three media, i.e., visual display, a name card, and voice are prepared for expressing the name. A face is paired with the name, and four faces are combined as a group. The faces in a group are all men, all women or mixed. After subjects memorize the name of the faces in a group, they answer each name of the faces sorted randomly. The percentage of questions answered correctly is comparatively analyzed. The result of the experiment makes it clear that there is little to distinguish the difference of media for memorizing a name, while there is a difference how to mistake. It is also clear that the name presented first makes big impression, while the one presented last is correctly remembered.