Abstract
A television audience response system, "Live POPS", which utilizes data broadcasting, has been developed by TBS lately. It is the program maker-oriented service, in which the audience responses of limited participants are gathered through the return-channel by the newly-developed application of data broadcasting. Those responses are transmitted by pushing buttons of TV remote controller, and the system processes the transmitted data immediately and displays result in a graph. It is also possible to analyze the results after broadcast of a program and to output an intelligible report including some screenshots.