The role of Narratology in Japanese Sake Marketing

Abstract

We have been studying an expression of the taste of Japanese sake. Actually, the descriptions of the taste can be regarded as stories. Accordingly, we conducted a special experiment, where we asked participants to draw descriptions of the taste of the Japanese sakes, create catch copies, and to design labels of them for the younger generation. From the results of the experiment, we will analyse the relationship between taste and narratology and the role of narratology in Japanese sake marketing.