テキストマイニングによる価値創造型消費者意思決定プロセスのモデル化

正木 圭; 椎塚 久雄

doi:10.11511/jacc.53.0.41.0

THE 53RD JAPAN JOINT AUTOMATIC CONTROL CONFERENCE

Session ID : 148

DOI https://doi.org/10.11511/jacc.53.0.41.0

Conference information

Host: The Japan Society of Mechanical Engineers, The Society of Instrument and Control Engineers, The Institute of Systems, Control and Information Engineers, The Society of Chemical Engineers, Japan, The Japan Society for Precision Engineering, The Japan Society for Aeronautical and Space Sciences

Co-host: Technically Cosponsored by 50 Societies and Institutes

Various approaches for kansei value creation 3

The Model of Consumer Decision Making Process by Text Mining

*Kei Masaki, Hisao Shiizuka

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Keywords: Text Mining, Consumer buying behavior, Decision making process

CONFERENCE PROCEEDINGS FREE ACCESS

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Abstract

A purpose of this paper is to model a hierarchically decision making process from the view point of Service engineering. We lead to consumer's change of internal state and lead to consumer buying behavior by Kansei information on the post card. In a series of these behaviors, we visualized consumer's decision making process by Text Mining. As a result, we revealed that consumers processed 6 factors which are concerned with their daily life and modeled a 6 factors decision making process.

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