Abstract
In this study, a coach's effective scolding expressions to 4 kinds of sports players' failures were examined. Subjects were 40 university students who belong to a soccer club. In 4 failures and coach's 8 scolding utterances situations, the estimations of repetitions of same failures were investigated respectively. Regardless of kinds of expression, scolding for a violation of a team engagement is more effective than for a slip. No matter which failure players did, coach's words of attribution to personality and forsaking are not appropriate. In a judgment mistake situation, pointing out undesirable behavior is more effective than in an assessment mistake situation or a slip situation. To a violation of a team engagement, explanation of reason for desirable or undesirable behavior is effective than demand for desirable behavior or inquiry about intention.
