2023 Volume 26 Pages 43-53
It is essential for companies to build the good relationships with the local communities in which they operate. Especially, the location-based retailers with large-scale commercial facilities, which have direct contact with residents, the public sector such as local governments, fire departments and police, and the commercial sector such as product vendors and tenants, have a mechanism to focus on solving the problem of local communities. This paper examines the case of AEON, which contributed to the creation of social institution through long-term CSR activities in Cambodia, where the country’s basic infrastructure was destroyed by the Pol Pot regime, and contributed to the creation of a new system through its business activities. The paper will clarify the background of this case, by paying attention for the management resources that AEON has cultivated by deepening its relationship with the local community since its founding, and the business mechanism as a location-based retailer.
