JAFIT international tourism review
Online ISSN : 2433-2976
An Empirical Study of Employee Morale Measurement : Hotel Royal Chiao His Spa's Case
Sato Hara
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JOURNAL FREE ACCESS

2011 Volume 18 Pages 75-81

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Abstract
This study applies a Japanese moral survey, called RCS II, to validate employee morale in the Taiwan hotel. The research is taken on 250 employees at 'Hotels Royal Chiao His Spa' over spring break in 2010. As a result, there are four features are revealed from the morale statistics in human resource management (HRM). Firstly, male employees have higher consideration on "management satisfaction" rather than female employees do. Secondly, employees who are university educated have higher performance on "job satisfaction" rather than employees graduated from professional colleges or high schools. Furthermore, employees who are graduated from high schools have more respect to "customer satisfaction" rather than employees who are graduated from colleges or universities. Thirdly, the front clerk employees have higher value on "customer respect" than employees other positions within hotels. In addition, compare to other departments, sales department employees are more satisfied on "economic compensation" than others. Finally, employees who are continuous to service for one to five years are much reliable to "leader attitude" than others. From the above, the result of this research matches the previous studies founded by Kagawa's researches in China. It also proves that a Japan's morale survey, RCS II can be adopted in measuring Taiwanese employee's morale as well. Moreover, HRM's issues on the hotel business can be clear by added cases studies in the near future.
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© 2011 Japan Foundation For International Tourism
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