Abstract
Customer retention is one of the most important issues for hospitality enterprises. However, customer satisfaction (CS) and loyalty, which are critical factors in customer retention, are formed by not only actual service delivery but also other elements which cannot be controlled by enterprises, i.e. weather at destination. However, there are few studies about relationship between weather at destination and CS, loyalty. This empirical study verifies effects of weather conditions over formation of CS and loyalty at a destination. I found that weather condition would influence CS, but would not influence loyalty, among a lot of customer's attributes.
