観光地・観光施設に対するブランドイメージ評価の観光者ロイヤルティ形成への影響に関する考察

抄録

This study attempts to examine the relationship between brand image evaluation and tourist loyalty formation by quantitative research. A questionnaire survey was conducted among the tourists of the tourism destination/facility.
This study suggests that brand image evaluation on tourism destination/facility is thought to have a positive influence on tourist satisfaction and tourist loyalty via perceived quality.
Also, in the brand image evaluation, it is considered that there is a direct positive influence on the intention to recommend after visit.