CSRコミュニケーションにおけるSDGs活用についての意識分析

抄録

This study focuses on the fact that CSR communication using the SDGs is actively being undertaken in Japan, and clarifies the awareness of those in charge of promoting strategic CSR. A questionnaire survey on "awareness of the use of SDGs" and "awareness of the use of SDG icons" was conducted among corporate representatives participating in the Global Compact Network Japan, resulting in 81 responses. Three hypotheses were formulated, and simple tabulation was conducted, followed by factor analysis and multiple regression analysis. In conclusion, it became clear that CSR managers who have a sense of crisis that if they do not use the SDGs to communicate their corporate stance, they will not be expected by the next generation and will not be able to survive, are conducting CSR communication using the Japanese version of the SDG icons, which are easy to understand and communicate.