身体活動実施を支援するメッセージングに関する研究

―効果的なメッセージングの要因探索―

抄録

A number interventions designed to increase physical activity have used messaging. Guidelines for motivating individuals to adhere to a routine of regular physical activity can be translated into a persuasive message. Previous studies have suggested that messages should be prepared with regard to their acceptability and usability. Therefore, tailoring, targeting, and framing of messaging were investigated with regard to these two variables. Thematic analyses indicated six themes of acceptability: constitution of verbal messages, framing, verbal message information, visual message information, desirable delivery channel, and desirable place. Additionally, four themes of usability were identified: information benefiting physical activity, information about how to exercise, information related to physical activity, and tailored information for physical activity. These results are expected to contribute to interventions aimed at increasing physical activity of individuals, which in turn is expected to result in improvements to public health.